Does your 15 minutes always have to include an endorsement? CaffeineGoddess looks at celebrities in commercials. Once, Virginia Postrel suggested that the use of celebrities might in fact be a sign of CEO self-indulgence and I was so shocked, I had to hum quietly along with my U2 iPod just to calm down.
And while we're on the subject: if a celebrity stars in your commercial then goes on to break the law, should your business be held liable? That's sorta what NASDAQ's looking at today after having featured WorldCom in their advertising. Guess that's the end of Bernie Ebbers' endorsement career.
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