Thursday, June 16, 2005

Hint: nutraceuticals are neither nutritious nor pharmaceutical

You know Bob. You may hate Bob. But Bob's commercials for Enzyte "natural male enhancement" are well-executed, less offensive than Levitra spots and totally, mind-bendingly fraudulent. Now six states have sued Enzyte maker Berkley Premium Nutraceuticals who also markets supplements to make you thin or turn women into horndogs.

About time. Berkley isn't subject to FDA regulations. And surprisingly, pharmaceutical companies seemed not to care about Berkley, who was raking in $250 million in yearly revenues while making the whole drug category look dishonest. What finally tripped Berkley up? They lied about free samples, which were actually "a program involving continuing monthly shipments of product and billing of customers' credit cards." Oops.

No comments: