Occasionally I will use agency time to conduct personal business.
Tuesday, June 07, 2005
Why oh why?
If you write an article about the growth of online ads, you may need to gloss it up with talk of broadband connections and audience fragmentation. I get that. But why wouldn't you -- ever, at any point -- mention that marketers embrace online advertising because unlike television, newspapers or radio, it's measurable? Seems like that might be important.