Tuesday, June 14, 2005

Someone's not coping well with change

Nielsen's Local People Meters have yielded such erratic and unsatisfying results that broadcasters now want them to be regulated by the government. Yeah, those are the same broadcasters who complain about government regulations in the form of FCC crackdowns. Hypocrisy must be the new black.

Here's an option. It's called competition: Clear Channel wants a challenger to Arbitron and small-market TV stations have dumped Nielsen altogether.


SuzanH said...

I wonder how I can be an Arbitron family?

Irene Done said...

I wonder if they let Nielsen families become Arbitron subjects too. Think of it -- single-handedly you could determine ad rates AND programming. And American would finally get an all-Gilmour Girls channel. Am I right?