Proving that columns are just excuses to do things normal people can't, CNN's Gordon Anderson visits the Nike iD store. Never been there? That's the point: "you shop by appointment only, and must be invited to make that appointment....a bouncer is there to shoo away the inquisitive. If you're not a celebrity, the only way to get behind those well-guarded doors is to win a lottery." Anderson claims to be writing about mass customization but in fact he's describing how a marketer creates value by keeping the masses away. Only Anderson doesn't seem to realize it.
But maybe the real mark of celebrity is getting admitted to a European stem-cell clinic. "Roy Horn has entered a clinic in Germany noted for stem cell research....the clientele list includes royal families and international celebrities." That would explain a lot.