Thursday, June 02, 2005

So. How'd that new campaign do?

Ft. Worth's Pier 1 continues to fishtail down the earnings highway. After last quarter's disaster, they thought a celeb-free new ad campaign could set things right. It didn't. And it's not like they're in a category that's suffering. Sometimes analysts put it best: "'younger customers are moving over to discounters.... I have yet to figure out where this company's growth is going to come from.'"

But Warren Buffett still likes 'em so there's that.

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