Thursday, June 09, 2005

NotBillable reader: "Scoreboard!"

The other day I made gentle, lighthearted fun of an article about web advertising, which led a reader to comment, "most senior marketing managers...still believe that TV advertising is measurable and online is just for geeks." Today that commenter has been proven right. A new poll reveals marketers don't fully get their online advertising programs. Don't know how things are measured. Might not trust the results.

Readers, I bow in your general direction.

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