Monday, June 27, 2005

The pictures got small, but the ads got big

Schadenfreude can be such an ugly emotion. So instead of laughing at Hollywood's spectacular box office decline, let's look at a golden new marketing opportunity: advertising in theaters. That's right. Fewer people are going to the movies but those who do show up evidently are a very desirable audience: younger, free-spending and totally captive. Let the 3-minute Fanta commercials begin!

UPDATE: Wow. Everybody -- everybody -- is hatin' on the theater ads. But here's what's interesting: movie-goers are trending young and those people, the target consumers -- who probably don't remember a time when movies weren't preceded by ads -- don't seem to mind. Me? I'm just hypnotized by the Fanta dancers. Hell yes I wanta Fanta!

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