Schadenfreude can be such an ugly emotion. So instead of laughing at Hollywood's spectacular box office decline, let's look at a golden new marketing opportunity: advertising in theaters. That's right. Fewer people are going to the movies but those who do show up evidently are a very desirable audience: younger, free-spending and totally captive. Let the 3-minute Fanta commercials begin!
UPDATE: Wow. Everybody -- everybody -- is hatin' on the theater ads. But here's what's interesting: movie-goers are trending young and those people, the target consumers -- who probably don't remember a time when movies weren't preceded by ads -- don't seem to mind. Me? I'm just hypnotized by the Fanta dancers. Hell yes I wanta Fanta!