Good boy!

Sometimes a marketer will do something so shockingly sensible, you just have to stop down and recognize. Like this: Procter & Gamble has chosen Wieden + Kennedy to handle the Eukanuba pet food account. And congratulations to Dan Wieden for a press release quote that's actually worth pondering: "'What is critical is not what P&G and Wieden have in common, but what we absolutely do not have in common....It is our differences that will push both sides to develop a better model suited for the times ahead.'" Well said.